A guideline on metrics and financial tools used to measure the marketing effort / Rober P.Dill Barea. 2007.
Related Entities
There are 2 Entities related to this resource.
Universidad de Puerto Rico. Recinto de Río Piedras. Escuela Graduada de Administración de Empresas.
http://n2t.net/ark:/99166/w6301xh1 (corporateBody)
Dill Barea, Rober P.
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